PORTFOLIO

OMENAI MATILDA

|📩omenaimatilda@gmail.com|

|📞08022285478|

Social Media Architect: Designing Stories, Building Communities, and Growing Brands.

CONTENT WRITER|SOCIAL MEDIA MANAGER| BRAND STORYTELLER|VIDEO EDITOR|

Dynamic Multimedia professional with a proven track record in multimedia storytelling, News writing from scriptwriting and voice acting and video editing to reporting and audience engagement. I blend creative storytelling with data-driven strategy to build compelling brand narratives that resonate across platforms, foster community, and drive meaningful results.

PROJECT HIGHLIGHTS

Asst. Content Strategist| British American Tobacco & GBNL|

Worked with the marketing team and translated marketing objectives to strategy that drove brand consistency and audience engagement across multiple touchpoints .

Key Responsibilities & Achievements

Content Strategy:

Worked collaboratively with management to schedule and publish all content, ensuring a consistent and never-missed publishing schedule that maintained top-of-mind awareness.

Visual Asset Production & Art Direction:

Directed the creation of all merchandise and marketing materials, ensuring all visual elements adhered to brand guidelines and elevated the brands’ premium market positioning.

Skills Demonstrated:

Media Strategy, Content Management, Marketing, Cross- functional collaboration.

Social Media Manager & Digital Content Producer | iBrand TV

At iBrand TV, I served as the engine behind the channel’s digital presence, managing the full content lifecycle from initial research to on-air broadcasting and multi-platform distribution. My role blended editorial oversight with social media strategy to create a cohesive and authoritative news brand.

Key Responsibilities

Social Media Strategy & Management: Developed and executed the content strategy for iBrand TV’s Instagram and YouTube channels. This involved curating a dynamic posting calendar, crafting engaging captions, and designing visuals to build audience anticipation and drive viewership for flagship programs like Business Breakfast.
News Curation & Scriptwriting: Played a key role in the daily news production for the Business Breakfast Show. I actively sourced, researched, and verified breaking business news stories, then transformed them into detailed, accurate, and engaging broadcast scripts for on-air presenters.
Video Production & Editing: Produced and edited video content for YouTube, repurposing key segments from live broadcasts into standalone, evergreen videos. Optimized titles, descriptions, and thumbnails to maximize viewer retention and channel growth.
Cross-Platform Brand Synergy: Ensured a consistent and authoritative brand voice across all digital touchpoints, from the polished scripts read on live TV to the conversational tone used in social media engagement, strengthening iBrand TV’s position as a trusted news source.

Skills Demonstrated:

Cross platform Management ( Instagram, YouTube), Audience engagement, Social Media handling| Content creation | Social Media scheduling tools.

Social Media Manager & Content Producer | Flip TV|

At Flip TV, I was entrusted with the end-to-end management of the channel’s digital footprint. I led the content strategy across YouTube and Instagram, transforming raw footage into polished, engaging narratives that drove growth and solidified the channel’s online presence.

Key Responsibilities

End-to-End Video Production: Led the complete video creation process, handling everything from initial editing of raw footage to color grading, audio mixing, and final rendering for both platform-specific formats and broadcast standards.
Comprehensive Social Media Management: Developed and executed Flip TV’s overarching social media strategy, managing all aspects of content planning, publishing, and community engagement across YouTube and Instagram while maintaining consistent brand voice and visual identity.
Professional Voiceover Integration: Scripted, recorded, and mastered clear, engaging voiceover narrations that enhanced storytelling and maintained consistent brand tone across all video content.
Strategic Thumbnail Design & Visual Identity: Created high-converting, brand-cohesive thumbnails and supporting graphics that significantly improved click-through rates and established recognizable visual branding across platforms.
Performance Analytics & Content Optimization: Implemented a data-driven approach to content strategy, continuously monitoring performance metrics and trends.

Skill Demonstrated: Content Creation, Social media management, video editing, Voiceover, script design, visual design, Social media graphics, Canva.

CONSUMER HALLA TV

PRESENTER &VIDEO EDITOR | CONSUMER HALLA TV

At Consumer Halla TV, I served as a dual-role professional, driving the production and presentation of two key programs through content creation, scripting, and multimedia editing.

KEY ROLES AND RESPONSIBILITIES

Program Hosting: Presented and co-produced two flagship shows Consumer Voice, a vox-pop style program capturing public opinion, and Market Today, a segment focused on market trends and consumer affairs.
Scriptwriting: Researched, developed, and wrote engaging scripts for both programs,ensuring clarity, factual accuracy, and audience appeal.
Video Editing: Edited raw footage into polished, broadcast-ready episodes and created short, engaging social media clips to promote shows and drive digital engagement.
Content Sourcing: Identified and researched relevant consumer and market-related news topics to ensure timely, relatable, and high-impact programming.
Social Media Management: Adapted TV content for social platforms by editing teasers, highlights, and promotional videos to increase online viewership and interaction.

Content Writer & Award winning Blogger

TILDAH WRITES(Personal blog)

Blogger of the year – Nigeria Institute of Journalism ( NIJ) Awards.
Topics covered: lifestyle, personal development and creative fiction.
Key Achievements:
• Built a dedicated readership through dedicated storytelling and interactive content.

Freelance Projects

Commercial & Brand Projects
Wrote press release for Itel slogan Campaign.
Developed a fundraising commercial script and voice over for Zahara
Initiative.
Voiced a clear, authoritative narration explaining
Nigeria’s Tax Bill (NTB) for a financial awareness

Content Creation Toolkit

Design & Video Editing

Canva: Expert in creating brand-cohesive social media graphics, Instagram story sets, and marketing collateral.
CapCut & InShot: Proficient in editing engaging video content for Reels, TikTok, and YouTube, including transitions, text overlays, and audio syncing.

Social Media Management & Analytics

Meta Business Suite: Skilled in managing Facebook and Instagram accounts, scheduling content, analyzing performance metrics, and running targeted ad campaigns.

VIDEOS EDITED

Proffesional Testimonials

Blessed Omonose
Brand Management & Social Media Strategist

“Working alongside Matilda at Flip TV was a masterclass in modern content creation. Her skill set is incredibly rare and she single-handedly produced, edited, and voiced video content while strategically managing our social channels. Her thumbnails and visual design consistently improved our click-through rates, and her proactive, data-informed approach was key to our audience growth. She is the complete package: a strategist, a creator, and a results-driven manager.”

Abumere Favour
HR/People Analyst, Eataly North America

“Matilda is a visionary creator and a strategic force in digital storytelling. I had the privilege of collaborating with her on several projects, and her ability to weave data, creativity, and brand voice into a cohesive and impactful social media strategy is remarkable. She doesn’t just manage accounts; she builds vibrant communities and drives tangible engagement. Any team would be exponentially stronger with her on board.”